Marketing Essay Example | Topics and Well Written Essays - 1250 words - 3

Marketing - Essay Example This is achieved through transforming the physical features and insubstantial insights of a marketing offering in relation to the rivalry. It is vital to note that position is not determined by the appearance of the product or the sustenance that it pursues to stimulate. However, it is instead the insight or appearance that takes a distinct location in the mindset of the consumer; furthermore, positioning is a communication, comprising the establishment of a market mix, which creates the natural flow of information from market segmentation through target marketing. It is a form of developing a competitive position for an international brand and consequently improving its desirability. Positioning is mainly concerned with what an organization does to the prospective consumer and how the consumer perceives the organization. Effective positioning is a vital element in international brand strategy because a position arouses an image of the product concerned in the minds of the client (Sc hultz 2007, p. 23). It projects the idea that differentiates the brand from the competition and projects it as a product that can meet the needs and desires of international customer, whereby, an effective positioning offers a competitive edge to a brand that is trying to display its desirability to the target market. Effective positioning is a vital element in international brand strategy because it promises the benefit the clients will get and develops the expectation that it has the solution to the problem of the consumer. The solution is always different from and better than the solution provided by the competitors. Positioning is thus, an incorporating notion. It acts as an umbrella that incorporates all things in international branding. When effectively targeted, single-minded, positioning affects everything that a brand does or stands for; it is not reinforced by advertising only, but by the wholeness of its promotional efforts (Smith, Gopalakrishna and Chatterjee 2006, 560). However, in case the expectations that are developed by the brand strategy are not met, the effectiveness or the reliability of these benefits may weaken speedily. Therefore, with these demonstrations, it shows that positioning is a vital element in international brand strategy. An Integrated Marketing Communications Campaign for an International Brand The advancement of marketing for an international brand has moved beyond traditional marketing to include consumer driven, interactive and social marketing. Colgate Company is one of the multinational companies have realized the significant need for integrated marketing communicating (IMC) campaign in order to enable their Colgate Dental Cream brand to thrive in the global market effectively; hence achieving a competitive advantage. The increased competition in the global market have enabled Colgate Company to employ IMC approach; thus this approach is ushering in a new technology era where marketers blend communication messages acro ss the media channels in order to communicate about brand experience. The Colgate Dental Cream, which is the leading toothpaste are designed in a manner that raises awareness; thus ultimately surges their sales, leading to great returns and income for the organization. Therefore, as a part of successful IMC for Colgate Dental Cream brand, Colgate Company utilizes social media, Internet, public relation and advertising through other media such as Televisions, radios and others in a cohesive manner to share the message about the availability of this brand in the market. For an effective campaign of Colgate Dental Cream brand using IMC, various methods or elements are employed in the entire process. For instance, integrated market

Ebola disease Research Paper Example | Topics and Well Written Essays - 1250 words

Ebola disease - Research Paper Example It is no secret that the most recent West African outbreaks of Ebola that managed to reach the borders of United States in more than one locale (Bausch, & Schwarz, 2014). This is no small problem and people need to be aware of the truth about Ebola and how best to prevent and infection in the first place. In the end, understanding what Ebola is and where it comes from, as well as, how it manifests and how to address break-outs of such a threatening disease is essential. Ebola Virus Disease was originally discovered in Africa, specifically the Sudan and Democratic Republic of Congo, in 1976. Over the course of the last 35 years fears of outbreaks have remained a major concern for agencies like the Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO). The name Ebola was assigned the virus for the Ebola River, near the first initial outbreak. However, other subcategories of the Ebola virus have been indentified in places like, Zaire, Reston, and the Tai Forest (Nall, 2014). At least 4 of the most deadly strains are specifically found in Africa. Ebola is a from a family of diseases called Filoviridae and can manifest a number of symptoms that can be mistaken for less lethal or contagious diseases, like a common influenza (Centers for Disease Control and Prevention, 2014). The Ebola virus invades the body and will remain unnoticed during the incubation period, which can be between 2 and 21 days. Ebola manifests as a s evere, hemorrhagic fever, fatigue, muscle aches and pains, damages liver and kidneys, and impedes normal function, and severe vomiting. However, it is the bleeding that is often, both, internal and external, and can be seen exuding from the gums or in their stool samples that is unique to the virus (World Health Organization, 2014). Again, because many of the symptoms of Ebola its presence it is often mistaken for a less virulent, more common, virus. That said Ebola may go misdiagnosed until the outbreak

Peruvian market Essay Example for Free

Peruvian market Essay My final paper will focus in the Peruvian generic medicine market. The Peruvian market is dominated by the leading laboratories who set the prices and control the brands. Peruvian customers are used to follow doctors prescriptions strictly and believe that the use of generics is dangerous. This situation allows the laboratories to capture the market and set the prices (Peruvian medicines are more expensive than in the USA). The Peruvian health agency; Ministerio de salud signed a cooperation agreement with national association of pharmacies for them to distribute 83 of the most used generic medicines along with the brand medicines. They never kept up the agreement, and the pharmacies refuse to sell generic medicines. The generic drug industry covers the marketing and sale of medication containing the same active ingredients and dosages as brand-name drugs manufactured by the pharmaceutical industry. Drugs can be prescribed under their chemical name without specifying a particular pharmaceutical brand or company. A key benefit of generic drugs is that they usually cost a fraction of the price of brand-name drugs. In this context, our company (consulting) is planning to open a franchise of pharmacies that will exclusively provide generic medicines to the customers. We have two investors that have different approaches for the business. Final paper will analyze the legal environment in Peru and all aspects of liabilities, torts, ethics and legal implications of opening a parent company that will manage the franchise. Our company is based in the United States and will import products from the US. Therefore, is subject to lawsuits and liability in both the USA and Peru. Peru has a current free trade agreement with the United States. This agreement considers anti-trust laws and monopoly, international contracts, and patent protection among others. The paper will cover the main subjects such as; International law, contracts, anti-trust law, securities regulations, employment law, environmental law, crimes, and torts.

Event design and experience

Event design and experience Introduction Before we can discuss what an event is we must understand what the definition of event design is, for the purpose of this report we shall be employing a definition taken from EMBOK which we feel is the clearest definition. Event management is the process by which an event is planned, prepared and produced. As with any other form of management, it encompasses the assessment, definition, acquisition, allocation, direction, control and analysis of time, finances, people, products, services and other resources to achieve objectives. An event a mangers job is to oversee and arrange every aspect of an event, including researching, planning, organizing, implementing, controlling and evaluation and events design, activities and production. Silver (2004a) Update EMBOK structure. Chicago the theatrical musical was performed at the Kings Theatre, Glasgow and was attended on the 10th October 2009. For the purpose of this report we shall be looking at the how the event was staged and the interaction of the performers, audience members and stakeholders which when put together would hopefully make the experience a positive one for all those involved. The first known record of theatre was noted by historians in the performance of the sacred plays of the myth of Osiris and Isis in 2500 BC in Egypt. This story of the god Osiris was performed by the Egyptians annually at festivals throughout its civilization and thus marking the beginning of a long relationship between theatre and religion. Theatre has also played a large part in society by interacting with the public as well as entertaining and educating them. Description of Event The main purpose of modern theatre is to entertain the customer and as such that is the main reason why people in 2010 attend productions. Kings Theatre, Glasgow was opened in 1904 at such a time when Glasgow was one of the leading industrial cities in the UK if not the world and as such the building retains a sense of history for customers who attend performances today. The performance on the night lasted 2 hours 30 minutes with one standard interval of 15 minutes after the 1st act which is common place for all theatre productions. Seating in the Kings Theatre is over 4 levels and includes Stalls, Grand Circle, Upper Circle and the Gallery and shall seat a maxim of 1,785. On the night of the 10th October the cast was performing to a Full House as it was the productions last Saturday night performance before leaving Glasgow, this factor was an added bonus when it came to the atmospheric conditions for the customers or another word for it would be an Eventscape Analysis of Elements of Interaction Interacting people At an event such as a musical not only is it the cast and audience who interact but a whole host of other people which could include the stakeholders, ticket sellers, ushers, merchanance sellers. Rossman states that to; Understand the role that relationships play in the interaction of a programme and anticipating how they may contribute to or detract from client satisfaction is an important element of place. Programmers cannot simply assume that the best course of action is always to foster or create a relationship between individuals who attend an event Rossman (2003, p.38) As such event designers do not have to provide a relationship for everyone or different groups that shall take part in the production and subsequently if they do they run the risk of over complicating the event. First contact that a customer would have had in regards to Chicago the Musical would either have been the advertisement of the event or the online or telephone booking of tickets. This is where the customer will start to make expected expectations and where the event designer and the customer can differ in their expectations, which could lead to a shortfall for the customer and disappointment for the event designer. What would be the purpose of an event if people were not going to participating in the event! The answer would be none. People are what make an event; they are what make an experience by interacting with the customers or participants. Since this report is going to be in reference to a theatrical event I shall try to include references which will refer to the theatre. Relationships Jackson argues that, not only are characters and story line likely to have the biggest impact upon audiences but the metatext (Harris et al., 2003) is an important task that needs to be undertaken for events if they are to reach their experiential goal (2005, p.8). Taking this into account and having the currant fashion of casting celebrities in leading roles in order to capitalise on multiple audience avenues, this will offer the event designer the possibility of increased numbers for the run of the production. This extra dimension could offer another market base of potential audience members who had never previously considered going to the theatre. Their first contact would have maybe been an article in a newspaper or online advertising the fact that their favourite soup star would be performing in Chicago. In this case the soup fan feels that they already have a relationship with the character but this relationship runs the risk of failing due to pre-conceived ideas and expectatio ns when the soup character is confused with the theatre character or falls short of delivery. Rules Rules play a large part in everyday life and are a guide as to how we can interact with others or situations. Rossman, 2003 states that Rules through are also codified and ceremonial and there are also rules of everyday discourse that require understanding. Looking at the example of the theatrical performance of Chicago which was performed at the Kings Theatre Glasgow, this event ran to a widely accepted template of rules and rituals. Although there are rules which are in place for the purpose of legal or for behaviour reasons, there are also polite-ceremonial rules which are also in force throughout the performance. An example of this would be that it would be deemed inappropriate for an audience member to talk or leave their seats while the performance is still taking place. Another polite-ceremonial rule would be that it would be considered rude for any audience members to eat anything which would make a noise and distract other audience members from enjoying the performance. By having rules which govern the audiences interaction of the performance this would influence the experience that the audience would have. Common place for theatrical performances is to have everyone seated at least 5 minutes before the performance is due to start this is done by the means of a tannoy annoyisment of Ladies and Gentlemen, 5 minute to curtain call. There are also rituals which take place before, during and after a performance and would be expected by the audience, if they did not take place and audience could possibly feel disappointment or even that the performance was incomplete. Audience member through past experiences and expectations now assume that the all the cast should take to the stage for one last bow and then clear the stage to be left with the leading actors for a final bow and show of appreciation . If this was not to happen I feel that the audience would continue to sit in their seats with a feeling of confusion and disappointment. Objects There are three different types of objects as stated by and they are represented by social, symbolic and physical meaning. For the purpose of the Chicago performance the object which has become symbolic for the performance would be the score which was composed by Fred Ebb according to the Internet Broadway Database (www.ibdb.com). Without this particular music the performance for Chicago would not be Chicago, it would become something else completely. Looking at the physical objects of the musical this would include the Kings Theatre building in which the performance took place. Also the characters themselves in the musical would be a physical aspect for the objects as the characters are specific to this musical and could not be transferred to another. For the Social object for the performance the audience had come together for a shared experience with most having an appreatation for musicals. They would have had to have paid for their tickets and as such would have either purchased them online or direct at the ticket office at the Kings Theatre. Physical Setting Chicago the Musical was staged as discussed earlier at the Kings Theatre, Glasgow. Possible locations for a world renowned musical to be staged in Glasgow would only include the Kings and Theatre Royal, bookings for both theatres would have been made at least 1 year in advance. Venues for theatre or musicals can vary according to many factors which could influence the choice for the event designer. Physical Setting for the event designer would also look at catchment area for customers the reason why Glasgow was chosen would include the fact that it is Scotlands largest city and that the musical had already performed at the Edinburgh Playhouse. Fortunately the performance of the musical is not synonymous with the venue and this allows the act to travel to new locations. Although the venue does change, the set in regards to the performance shall stay the same no matter where the musical is performed. This means that there is no limit to where the event can perform but also that there is continuity for the customers who do attend the event at the different locations. According to Allen el al., 2005 The relationship between event and location is often fundamental to the experience, and one useful categorisation is that given to hallmark events where the event has become linked and identified with the spirit of a particular place. Also to be included in the Physical setting of the performance would be the temperature for the audience members, whether that to be too cold, too hot or it was an outdoor event if it was raining. On the night of the 10th October the Kings Theatre, Glasgow was a capacity sell out performance and the outside temperature was pleasant for the time of year. Unfortunately for the whole of both the first and second half of the performance the inside temperature of the theatre was unbearably hot which resulted in the side emergency exists being opened to although cooler air for the cast and audience members. This aspect resulted in audiences members having a negative experience throughout the performance which could have jeopardised the whole enjoyment of the event for the audience. Animation Graham Berridge states that animation in regards to events is the most difficult of the 6 elements which we have covered in this report. Some of the most successful events are the ones that appear to be spontaneous in their design for the audience, although this is rarely the case from the event designers point of view. In regards to a theatrical performance in the terms of animation all plays, operas, musicals and theatre productions must from both the audience and the actors perceptive have structure throughout the performances although for different reasons. For the purpose of theatre the performance must have structure in order for the event to run smoothly and on schedule, this must be planned in advance. Movement, dance and choreography must be planned and rehearsed and actors must learn their lines. All this once put together would allow the audience members to feel that the performance, although staged the overlapping elements will have a flow to the design. If an audience member were to purchase a Programme Guide on the night of Chicago they would have had clear written view of the structure of the performance and the actors as well as when they could anticipate the break in the show. Conclusion In order to fully understand an event the customer or audience member must be able to analyse what has happened at that event to completely experience the full effect from the event. For people in the events industry to try and understand an event, Solomon (1983) provides the industry with a definition which will allow us to break down the process of analyse; Symbolic interactionism focuses on the processes by which individuals understand their world. It assumes that people interpret the actions of others rather than simply react to them Solomon (1983) Audience members throughout the theatrical performance shall interpret different symbols and react to them in their own way which shall result in the event designer having to anticipate every possible reaction, which is extremely difficult. Was the event a success? This question shall be answered differently for each and every audience member as each person will interpret the event in their own way. Each of Rossmans six elements will go into their event analysis and will result in understanding the event better. The theartrcal performance of Chicago runs to a well oiled plan which is easily transferred from one venue to another and has run since 1975. This allows the cast and crew to have an easy tranison between locations and would show up any potential problems to the event designers. References Allen, Judy, The Business of Event Planning. 2004 edition. John Wiley Sons Canada Ltd Anglia Ruskin University, Harvard System of Referencing Guide, Available at http://libweb.anglia.ac.uk/referencing/harvard.htm [Accessed 25/11/09] Berridge, Graham, Events Design and Experience. 2009 edition. Elsevier Butterworth Heinemann Blowdin Glenn, Allen Johny, OToole William, Harris Rob, McDonnell Ian, Events Management. 2nd Edition. Elsevier Butterworth Heinemann Internet Broadway Database, Available at http://www.ibdb.com/person.php?id=5654, [Accessed 20/12/09]

A Cubist Perspective of Shakespeares A Midsummer Nights Dream Essay

A Cubist Perspective of Shakespeare's A Midsummer Night's Dream      Ã‚  Ã‚  Ã‚   "The great cycle of the ages is renewed. Now Justice returns, returns the Golden Age; a new generation now descends from on high." - Virgil, Eclogues 1.5    As Virgil stated so many years ago, history is a cyclical phenomenon. The experiences of one age tend to be repeated in future generations. Knowing that, we should not be surprised to find the seeds of modern styles and philosophies sprouting in earlier ages.    Elizabethan England was a society undergoing major social changes. In religion the country had recently left the fold of Catholicism to establish the Church of England. While England during this time was a major world power, she also enjoyed a level of security thanks to her easily defended boundaries as an island nation with a powerful navy. The sense of power and security allowed for the growth of a prosperous middle class. Within this milieu of power combined with internal security and economic growth the seeds of change were nurtured#. Intellectual and artistic freedom and growth were fostered in this environment, Elizabethan England provided an envisronment that allowed men like William Shakespeare to find a voice that reached not only his own generation but continues to speak to the modern world.    If we look at the world at the beginning of the 20th century we can find many parallels with Elizabethan England. In both ages Europe was experiencing a great social and political realignment. The growing nationalism that was the precursor to World War I and the Russian Revolution was accompanied by a new sense of self and a new set of allegiances. For artists like Pablo Picasso and Juan Gris these ... ...."   William Shakespeare Comedies & Romances. Ed. Harold Bloom. New York: Chelsea House Publishers, 1986.    Schanzer, Ernest.   "_A Midsummer-Night's Dream."   26-31 in Kenneth Muir, ed. Shakespeare: The Comedies: A Collection of Critical Essays.   Englewood Cliffs: Prentice-Hall, 1965.    Shakespeare, William. A Midsummer Night's Dream, ed. Brian Gibbons. Cambridge: Cambridge University Press, 1991.    Vaughn, Jack A. Shakespeare's Comedies.   New York: Frederick Ungar Publishing Company, 1980    Watts, Cedric. A Midsummer Night's Dream. London: Penguin, 1986.    Wells, Stanley & Gary Taylor, General Eds.   _William Shakespeare: The _Complete Works.   New York: Oxford University Press, 1986. Young, David P.   Something of Great Constancy: The Art of A Midsummer Night's Dream.   New Haven: Yale University Press, 1966.      

Gambling Essay example -- essays research papers

Gambling has effected many people I know in a negative way and the problem is getting increasingly more serious due to the large amount of young adults who are starting to gamble. Teenagers often face routine warnings about drugs and alcohol but Not about gambling. Gambling is highly addictive, and compulsive gamblers have the same symptoms an alcoholic or a person addicted to drugs would have with their addiction , when someone is addicted to gambling they have a brain disease that is chemically and genetically driven, just as addictive as cocaine in certain individuals. The same way a drug addict needs to take drugs in order to maintain a high, a gambler has to gamble in order to experience the high of winning. Every state except three permit gaming and state governments actually encourage their citizens to gamble because its an easy way for them collect tax free money. You are considered a compulsive gambler if you have done 5 out of the 10 following criteria: 1. if you are preoccupied with gambling. 2. if you need to gamble with increasing amounts of money in order to achieve the desired excitement. 3. if you have had repeated efforts at stopping but cant. 5. if you gamble as a way of escaping from problems 6. if after losing money gambling, you return another day to get even 7. If you lie to family members about the extent of involvement with gambling. 8. if you commit illegal acts to finance gambling. 9. if you have jeopardized or lost a significant relationship, jo...

Golden Screen Cinema

Both Golden Screen Cinema and TGV Cinema are been classified as click-and-mortar under the types of e-commerce organization. This is because both of Golden Screen Cinema and TGV Cinema are conducting some e-commerce activities but their primary business is still operating in physical world. For Golden Screen Cinema, users are first been requested to sign up an account on its official website (http://www. gsc. com. my/) before they can buy movie tickets online.After log in to Golden Screen Cinema website, user is able to select their preferable cinema, movie and date to either make reservation or purchase movie ticket. After users select their preference cinema, movie and date, the website will load into another page which request user to select type and amount of ticket and seats as well. After user completed the selecting process, user is provided two types of payment method which are either by direct debit or credit card. The entire process of purchase a Golden Screen Cinema movie ticket which listed above is through digital process.To collect the movie ticket, user is required to bring along their credit card which used to purchase the ticket online earlier, identity card and the confirmation ID for verification purpose and collect the ticket on counters. This show that the product sold, which is movie ticket is a physical product. Lastly, the intermediary which is the staff of Golden Screen Cinema who provides service to users at counters is counted physical agent. For TGV Cinema, user can purchase movie tickets on its official website (http://tgv. com. my/) without register an account.After confirmed customer confirmed the movie, show time, date, cinema and seats, they are require to provide name, email and contact number. TGV Cinema provides more payment options to users such as via paypal, ATM cards with Visa or MasterCard logo, iPay88, Maxis M-Money (Mobile) and more. After payment made, an email notification which contained the booking ID will be send to the customer’s email. The entire ticket purchasing process is physical process. After that, customer will need to collect their tickets from the counters.The product sold, which is ticket and the intermediary which is the staff at counters are classified under physical product and physical agent. Both Golden Screen Cinema and TGV Cinema are been classified as online direct marketing (virtual storefront) under e-commerce models. This is because both of them providing service which is allowing customer to purchase movie tickets online. This online purchasing process helps both companies to eliminate part of their selling process such as customer no longer need to line up to buy movie tickets and save the time of customer to get their movie tickets. This is useful especially during peak session.